Marketing

Marketing is only effective if it sells your products and services. We keep this concept top-of-mind and think of ourselves as your partners in making and keeping your business a success.

Whether you just need to spruce up your logo or need a full website and marketing plan, we can help. At Creative Marketing and Design we work within your budget and your timeline.

Market Research & Planning

An organized effort to gather information about markets or customers.

Target Market Analysis

A thorough examination of your target market, those people that you intend to sell your products or services to.

Public Relations

Managing the spread of information between an individual or an organization and the public.

Social Media & Online Marketing

A specially tailored plan that covers all of the different social media and online platforms used for marketing.

 

These services may be billed out by the hour, the project or for some clients a monthly retainer to handle all design, marketing and public relations activites works best.

View a Sample Marketing Plan

The Marketing Plan

The marketing plan may be the most important document a company possesses. A marketing plan assembles all the pertinent facts about your company, the market it serves and its products, services, customers and competition. It sets goals and objectives for a specified period of time and lays out precise strategies and tactics to achieve them. The plan contains four principle sections: situation analysis, marketing objectives, marketing strategies and tactics. The situation analysis presents all relevant facts about the company’s history, growth, products and services, sales volume, share of market, competitive status, markets served, distribution system, past advertising programs, results of marketing research studies, company capabilities, strengths and weaknesses. A company’s marketing objectives should be logical deductions from an analysis of its current situation and its prediction of future trends. To develop the marketing strategy, the target market must be selected, the product’s positioning determined and a cost-effective marketing mix for each target market must be constructed. The tactics, or short-term actions to be taken, are then established.

Having a marketing plan will better help you focus on your target audience and determine any gaps in the market that could provide new opportunities for your company. Your marketing plan will also enable you to measure how your company is progressing and determine strategies that are working for you and those that are not. Your marketing plan should be reassessed annually, revising your situation analysis, analyzing and updating your goals and objectives, incorporating new advertising strategies and eliminating those proved unsuccessful.

Step 1: Determine your objectives and goals
If you don’t have a goal, how do you know what to do? This is one of the basic first questions
to ask before beginning a marketing program. As your marketing company, we’ll help you
answer it.

Step 2: Strategize and draft a budget
Once you’ve settled on a goal, determining how to get there with your budget is the next step.
As your marketing company, we’ll help you decide on the best balance between costs and
returns as it relates to achieving your goal.

Step 3: Develop your marketing plan
From the results of 1 and 2, Creative Marketing & Design will devise a plan of action to reach
your goals successfully and on budget.

Step 4: Execute marketing plan
We are a fully capable creative shop with the best people in place to turn ideas into direct
mail pieces, ads, brochures or whatever you might need.

Step 5: Creative Marketing & Design is a marketing company that satisfies its clients from
beginning to end.
In this last step, we evaluate results of the marketing effort and create a
report for you to inspect.

Marketing message x Credibility x Visibility = Marketing Success