Skip to main content

The best way to get started is with a plan…

A marketing plan is one of the most important tools a business can have. It brings together key information about your company, your market, your products or services, your customers, and your competition. It sets clear goals and outlines strategies and tactics to achieve them, helping you focus on your target audience and uncover opportunities for growth.

A Good Marketing Plan

A marketing plan not only guides your strategy but also helps you measure progress, identify what’s working, and adjust what isn’t. It’s important to review and update your plan regularly—typically once a year—by revisiting your situation analysis, refining your goals, incorporating new marketing strategies, and removing those that are no longer effective.

A comprehensive marketing plan typically includes four key sections: situation analysis, marketing objectives, marketing strategies, and tactics. The situation analysis outlines essential information about your company, including its history, growth, products and services, sales performance, market share, competitive position, target markets, distribution system, past marketing efforts, research findings, and strengths and weaknesses.

Marketing objectives are drawn from this analysis and reflect logical steps based on current performance and future trends. Developing a marketing strategy involves selecting target markets, defining product positioning, and creating a cost-effective marketing mix for each audience. Finally, tactics—the specific short-term actions—are established to bring the strategy to life.

 

Step By Step

  • Step 1: Determine your objectives and goals
    If you don’t have a goal, how do you know what to do? This is one of the basic first questions to ask before beginning a marketing program. As your marketing company, we’ll help you answer it.
  • Step 2: Strategize and draft a budget
    Once you’ve settled on a goal, determining how to get there with your budget is the next step. As your marketing company, we’ll help you decide on the best balance between costs and returns as it relates to achieving your goal.
  • Step 3: Develop your marketing plan
    From the results of 1 and 2, Creative Marketing & Design will devise a plan of action to reach your goals successfully and on budget.
  • Step 4: Execute marketing plan
    We are a fully capable creative shop with the best people in place to turn ideas into action. If you need assistance with any of the parts of pieces of your plan, we’re here to help.
  • Step 5: Evaluate
    In this last step, we are happy to evaluate results of the marketing effort and meet with you to discuss changes and additions for the future.

Let’s Get Started

Contact Creative Marketing & Design today and let’s start developing your marketing strategy.
Skip to content
CMD | Website Design, Graphic Design, Marketing Planning Services in Medford, Oregon
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.